Every year in September Pagėgiai city residents invite to a city festival. The aim of the event is to promote Pagėgiai and develop its culture as the region of Lithuania Minor. Members of the event are Pagėgiai region amateur art collectives from cultural institutions, schools and social organizations. Guests of the event are invited to enjoy various activities: art symposium, photography exhibitions, writing and painting competitions for children, quizzes, games and air balloon fiesta. The celebration is ended with performances of professional musicians, groups, discotheque and fireworks.