Real is Beautiful

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In the spotlight

Brews, Bites, and Beyond: Lithuania to Showcase Gastronomic Excellence During Autumn Events Brews, Bites, and Beyond: Lithuania to Showcase Gastronomic Excellence During Autumn Events
The Second Religion’ of Lithuania: How Basketball Helped Build Nation and Put Country on Map The Second Religion’ of Lithuania: How Basketball Helped Build Nation and Put Country on Map
Lithuania Travel launches subversive AI-assisted campaign Lithuania Travel launches subversive AI-assisted campaign

Artificial Intelligence tools have changed the way we see forever. Prompted by simple instructions, AI suites like Stable Diffusion and DALL-E can generate entire galleries of imaginary places – castles in the sky, underwater palaces and fairytale villages. By feeding the AI tool (Midjourney in this case) images from Lithuania, the country’s national tourism board generated a series of surreal posters that re-imagine landscapes, cityscapes and even the signature cold pink soup. The results inspired a new promotional campaign for the 2023 tourist season.

Holiday Stress? Royal Bath and Sleeping on Cloud is the Solution, Says Lithuania Holiday Stress? Royal Bath and Sleeping on Cloud is the Solution, Says Lithuania

Much like every year, the upcoming holiday season is bound to cause a fair amount of stress. As such, Lithuania is extending an invitation to try the country’s relaxing spa rituals to unwind right after the winter festivities.

With Holiday Stress on the Rise, Lithuania Invites Visitors to Unwind in Nature by Taking SPA-Cation With Holiday Stress on the Rise, Lithuania Invites Visitors to Unwind in Nature by Taking SPA-Cation

From the rush to buy Christmas gifts to increased financial strain on households worldwide, the holiday season is not short of stress. To quell any leftover anxieties post-holidays, Lithuania is inviting visitors to experience its serene nature and calm the mind and body through unique spa treatments.

7 Wintertime Activities Lighting Up the Holiday Season in Snowy Lithuania 7 Wintertime Activities Lighting Up the Holiday Season in Snowy Lithuania

Even if Lithuania already resembles a snowy wonderland, the first days of winter mark the country’s further transformation into a luminous holiday paradise. Various wintertime activities — from light festivals to sparkling Christmas trees — not only illuminate the country’s streets but allow everyone’s soul to shine bright with seasonal cheer.

Lithuanian City Squares—Testament to Overlapping Historical Eras and Architectural Gems Lithuanian City Squares—Testament to Overlapping Historical Eras and Architectural Gems

Many Lithuanian squares have recently been reconstructed but have retained layers of city character entrenched in their tiles. Vingriai Stream Square in the capital, and the award-winning Unity Square in the second-largest city are some examples of Lithuanian architectural ingenuity, the fusion of the old with the contemporary, and public-serving functionality.

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