Real is Beautiful
In the spotlight
Artificial Intelligence tools have changed the way we see forever. Prompted by simple instructions, AI suites like Stable Diffusion and DALL-E can generate entire galleries of imaginary places – castles in the sky, underwater palaces and fairytale villages. By feeding the AI tool (Midjourney in this case) images from Lithuania, the country’s national tourism board generated a series of surreal posters that re-imagine landscapes, cityscapes and even the signature cold pink soup. The results inspired a new promotional campaign for the 2023 tourist season.
Much like every year, the upcoming holiday season is bound to cause a fair amount of stress. As such, Lithuania is extending an invitation to try the country’s relaxing spa rituals to unwind right after the winter festivities.
From the rush to buy Christmas gifts to increased financial strain on households worldwide, the holiday season is not short of stress. To quell any leftover anxieties post-holidays, Lithuania is inviting visitors to experience its serene nature and calm the mind and body through unique spa treatments.
Even if Lithuania already resembles a snowy wonderland, the first days of winter mark the country’s further transformation into a luminous holiday paradise. Various wintertime activities — from light festivals to sparkling Christmas trees — not only illuminate the country’s streets but allow everyone’s soul to shine bright with seasonal cheer.
Many Lithuanian squares have recently been reconstructed but have retained layers of city character entrenched in their tiles. Vingriai Stream Square in the capital, and the award-winning Unity Square in the second-largest city are some examples of Lithuanian architectural ingenuity, the fusion of the old with the contemporary, and public-serving functionality.